https://www.sophiagdc.com/work daily 1.0 2026-01-06 https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/9b8ba7b6-6e4f-4227-99e8-05e66180c4d2/Vector+1131.png https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/fc5843c8-7ed4-447f-b83c-d7f18045c425/Group+701.png https://www.sophiagdc.com/kaus daily 0.75 2021-07-28 https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625590166217-9ZYQ4COQGQ8BOADWW87A/Group+343.jpg KAUS https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626018097868-8FA3WCJBXL99LLTE9X7O/Group+325.png KAUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625667387476-T4TSTNL7GUGNWO5YYJO5/Persona+Bio.jpg KAUS https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625676194847-KORBW5L65CRP6K7HSWYI/Group+326.png KAUS - Card Sorting To explore possible categorization options of the updated KAUS website, a card sorting exercise was developed using OptimalSort. We asked participants aged 25-55 to complete a combination of an open/closed card sort to best understand how users would navigate through an insurance website. Users were tasked with sorting cards into predetermined parent categories with the ability to create categories themselves if they saw fit. Participants had a high percentage of similar groupings with about 7 navigation options to choose from the start. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626043198122-CUHL2G2YZSWH8ATBJ1FS/Sitemap.png KAUS - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626043598012-QDFNP06AORLLQY5FBNK1/Task+Flow.png KAUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626043662857-HYRPM36JGDF8AF0E1IVP/User+Flow_v1.jpg KAUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625686619973-G9D5WWE0NGXBJH3X4F1V/Group+357.jpg KAUS - Dream it. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1627492306869-UMOZARPYRCGK2CB3RP12/low+fi.jpg KAUS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625687484465-P2JJ2CX8N80PGJFGJM7H/Group+358.jpg KAUS https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1625687980375-GIQ4UVW1EZIYAWOA5WV0/Group+359.jpg KAUS - Time to get colorful. Creating a logo and color palette would be an important piece to the rebranding as KAUS was targeting a much younger audience than it was previously used to. 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Improvements - Shortening the form fields. - Improving the homepage look. - Adding a zooming feature to the maps on "Find My Agent" https://www.sophiagdc.com/vedgeco daily 0.75 2024-01-25 https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626107775674-7TO5C7BC1NLNLVEPJOY8/Group+393.png https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626188666569-HTJNVC2HK2GZJMCMGJXK/Group+405.png https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1626187466373-EKDW0IN644NFYO8WUK2G/Group+394.png VEDGEco - Themes AFFINITY DIAGRAM The team created an affinity diagram to identify the scope of the app. This exercise helped us decide on the design direction and the three key areas we should work on based off the user interview results. https://images.squarespace-cdn.com/content/v1/60e46d24ed55bd06b0ae4257/1627655391365-BC7TW2YPH5BL9TJ7EU9L/Group+470.png 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